VysyaKart Marketplace

Managing a catalog of 50,000+ SKUs with intricate phone model compatibility matrices caused severe query slowdowns on standard WooCommerce/Shopify setups. Filtering by brand, model, and accessory type took 4-6 seconds per page. In addition, the business required a unified checkout that allowed retail shoppers and B2B wholesale buyers to purchase with tiered pricing on the same platform.

Rebuilt the entire storefront on a headless Laravel architecture powered by Elasticsearch for sub-60ms faceted catalog filtering. Designed a dynamic device compatibility matrix that automatically pairs cases, chargers, and protectors to the user's specific smartphone model. Implemented tiered wholesale pricing logic, automated GST invoice generation, and real-time shipping carrier API integration (Shiprocket & Delhivery) with instant order tracking.

Maintained sub-60ms catalog search times across 50,000 products, while mobile checkout conversions increased by 48% due to streamlined single-page checkout. The marketplace processed over ₹2.4 Crores in Gross Merchandise Value in its first operating year with zero database downtime during festival sales.